Decorated outdoor event tent with yellow and white floral arrangements, hanging yellow lampshades, and a table with food, plates, baskets, and desserts. Green foliage and trees are visible outside the tent.

Wedding Brunch Celebration Case Study

The post-wedding brunch returned to the sailcloth tent at the couple’s private residence, completely reimagined for day three of the wedding weekend with a bright, yellow-forward garden aesthetic. The luxury florist designed a saturated floral concept featuring immersive food-forward installations, oversized urn arrangements, mono-floral lounge moments, and bar florals, with new rattan pendants layered with suspended yellow orchids to draw the garden up to the ceiling.

Event Details

As Creative Crew Command, I led the full transformation of the space—directing team execution, timelines, and logistics—to give the tent an entirely new life for the couple’s final celebration.

Event Type: Floral Installation - Crew Command

Location: Private Residence Lake Minnetonka

Date:  June 2025

Decorated outdoor event tent with yellow and white accents, lush greenery, floral arrangements, tables, and seating.

My Role

  • Managed crew scheduling and assignments across late-night teardown and early-morning brunch load-in, including team shuttling to and from a private residence with no on-site parking.

  • Led on-site team leadership focused on morale, stamina, and workflow, ensuring efficient, professional execution during a high-pressure final production day.

  • Coordinated box truck and cargo van logistics between the venue and production space, overseeing overnight unloads, final teardowns, donation sorting, and morning reloads for brunch installations.

  • Managed travel and lodging logistics for out-of-state florists, including hotel checkout coordination, transportation to flights or return drives, and documentation support for accounting.

  • Conducted post-event follow-up with crew members and vendor partners to close out the weekend, confirm returns, and ensure a smooth transition out of production mode.

A large silver bucket filled with bottles of champagne surrounded by yellow and white flowers on a wooden table at an outdoor event.

This final event required an early-morning reset after a late-night wedding teardown, with crews unloading at production, reloading trucks and vans, and arriving at the private residence by 7:00 a.m. to begin setup. Narrow residential roads, strict township regulations, and limited access added complexity, while incorrect ceiling height details required a same-day design pivot to Plan B for overhead installations.

With an extremely tight setup-to-photo-ready window followed by a prompt teardown, the challenge was aligning with multiple vendors, managing crew energy, and executing a refreshed design seamlessly under pressure.

The Challenge

Execution and Strategy

This final event required a highly intentional event production and logistics strategy, balancing an early-morning load-in with crew recovery following two long production days. Team scheduling and task assignments were planned based on prior workloads and safety considerations, ensuring appropriate placement for ladder work, ground installations, and food-forward floral builds.

Through detailed planning, clear communication, and hands-on on-site leadership, logistics, timelines, and floral execution were managed seamlessly—allowing the brunch installation to be completed efficiently and on schedule for the final event of the wedding weekend.

Decorative outdoor table covered with yellow and white flowers, fruit, and tableware, with white draped canopy and hanging yellow lanterns.
A decorated event space with yellow and white decorations, featuring yellow umbrellas and floral arrangements, with side tables and chairs, and a buffet area in the background.

Despite a tired crew at the close of a demanding wedding weekend, the brunch installation delivered a bright, luxurious garden experience executed with precision and care.

The team moved seamlessly through prioritized ceiling installations, food-forward floral displays, lounge and bar moments, and refined greenery along the tent openings—each handled with intention and finesse. The saturated yellow design immediately set the tone, welcoming guests into a joyful, elevated space that felt like the perfect final chapter of the celebration.

The Outcome

Vendor Partners

Photo/Video: Lollipop Media | Event Planning + Design: Poppati | Floral Design: Ashley Fox Designs | Venue: Private Residence | Rentals: BBJ La Tavola, Casa de Perrin, Collected & Co., Milestone Event Rental | Catering: D’amico Hospitality, ChowGirls Catering | Lighting: Phos Events | Stationary: Erin Braun Design