Okoboji Lakefront Wedding Case Study
This wedding weekend at Arnolds Park Amusement Park on Lake Okoboji required full-scale floral production and on-site execution across multiple events and locations, supporting a luxury florist and her team.
Event Details
As Creative Crew Command, we led logistics, production flow, and team operations for a welcome dinner, ceremony installation, cocktail hour florals, and a sailcloth tent reception—along with a full ceremony-to-reception floral flip and teardown at the end of the night. The scope blended off-site production, multi-day installs, and precision day-of execution to ensure the florist’s vision came to life seamlessly and on schedule.
Event Type: Floral Installation
Location: Arnolds Park Amusement Park - West Lake Okoboji, IA
Date: September 2025
My Role
Led full floral production logistics and on-site execution for a luxury florist, managing timelines, task sequencing, installs, flips, and teardown across multiple events and locations.
Served as the primary gatekeeper for the florist, fielding all incoming questions, issues, and requests from planners, vendors, venues, and partners so the florist could remain focused on creative vision and design execution.
Coordinated multi-day team communications and operations including travel, lodging, production schedules, meal planning, hour tracking, and post-event payroll through the florist’s systems.
Oversaw off-site production strategy, product processing, mechanics prep, mock installations, and completion of approximately 70% of large-scale floral pieces prior to wedding day.
Acted as the central communication hub between the florist, planner, and all vendor teams, ensuring decisions were made quickly, stress was minimized, and creative flow was protected.
This wedding required managing large-scale floral installations across multiple locations while supporting a luxury florist during a high-pressure holiday weekend. In addition to weather constraints, access delays, and incorrect site dimensions, the event demanded constant decision-making around design execution without disrupting the florist’s creative process.
A notable challenge arose in the reception space where uneven flooring created a highly visible issue for the stage façade—something that required immediate attention due to the event’s high-profile guest list and elevated expectations. Ensuring these challenges were addressed swiftly, discreetly, and without pulling the florist away from her work was critical to maintaining both timeline and creative integrity.
The Challenge
Execution and Strategy
Execution centered on clear gatekeeping, proactive problem-solving, and layered logistics planning to protect the florist’s focus while keeping production moving forward. Daily production plans, mock installations, and packing strategies allowed the team to pivot quickly when access delays, weather shifts, and spatial discrepancies emerged.
As the florist’s point of contact, all concerns were routed through Creative Crew Command—allowing issues like uneven staging to be assessed, solutions proposed, and decisions made in collaboration with the planner without interrupting floral design work. This approach ensured that stress stayed contained, communication stayed streamlined, and creativity remained uninterrupted.
All installations were completed on schedule and photo-ready, with the florist’s vision executed at scale and with precision despite multiple on-site challenges. Potential stress points—such as staging irregularities and last-minute adjustments—were resolved quietly and efficiently, preserving both the aesthetic integrity of the event and the creative headspace of the florist.
The result was a seamless wedding weekend where clients, planner, and florist felt supported, confident, and impressed—proving that strong logistics and thoughtful gatekeeping are what make stress-less, high-level events possible.
